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Monthly Archives: July 2011
The Grass Ceiling: Limits to grassroots initiatives and what to do about them
Social media platforms are great for enabling grassroots efforts. But within the enterprise, grassroots efforts tend to be all sound and fury with limited results. Here are 3 ways to remedy that, and transform opinionated crowds into effective enterprise movements. The grass … Continue reading
Why “we’re regulated” is no longer a good excuse
“We’re not sure we can, so we’d better not.” That’s what you’re likely to hear if you try to pursue a social media project in a pharmaceutical or financial services firm. It’s because some industries have very specific regulations when … Continue reading
Banking + social media: 4 business examples
Banks are conflicted. Almost all of them block employee access to LinkedIn, Facebook, and Twitter. Yet the individual businesses within the banks all want to use those channels. Beyond just advertising, those banking businesses recognize that they can engage people … Continue reading
Driving enterprise change in a scalable way (Part 2 of 2)
Stories of social change are inspiring. Helping kids with cancer. Giving people clean drinking water. But what if you need to drive change in your firm? Say, for example, you need to cut helpdesk costs by 50%. You could do what everyone … Continue reading
Driving enterprise change in a scalable way (Part 1 of 2)
The key lessons for driving change across your company can be found in a beautiful story about a brave little girl, Alex Scott. Before her 1st birthday, Alex was diagnosed with cancer. At 4 years old, she wanted to raise … Continue reading
John Stepper 