Tag Archives: influence

The doctor at the fast food convention

Can you imagine being a doctor at a fast food convention, trying to change the way people eat? Even if the attendees know the food is bad for them, they’ll be surrounded by it and by other people who eagerly … Continue reading

Posted in Social Business | Tagged , , , , , , , , , | 8 Comments

5 lessons for driving change from “The Blue Sweater”

Every once in a while you read a book that changes you. That transcends the author and the original story and holds lessons that you can apply to your own work and life, well beyond the context of the book. … Continue reading

Posted in Management, Social Business | Tagged , , , , , | 3 Comments

When you’re not sure what you have to offer

I recently sat with a friend of mine to talk about his career. He’s well-educated, has deep knowledge of a complex business, and has done work with many African countries. He’s married, raising kids, and loves music. And he’s also … Continue reading

Posted in Self awareness and improvement, Working out loud | Tagged , , | 18 Comments

A Genius Bar in every building

Over the past few months, I’ve written about using social tools and practices to save money, about a framework for influencing behavior, and about applying the Fun Theory at work. Today, I want to describe a project I’m working on … Continue reading

Posted in Management, Social Business | Tagged , , , , , , | 13 Comments

The Influencer checklist

Imagine it’s 1986 and you’re responsible for eradicating the Guinea worm, a parasite that afflicts 3.5 million people across 20 countries, has been around for over 2000 years, and for which there is no vaccine or medical treatment. The only way … Continue reading

Posted in Management, Social Business | Tagged , , , , , , , | 17 Comments